Nearly every industry has an industry-specific application that is developed for that type of business. Many times, that application has a “built-in” CRM. While the idea of entering everything in a single application may be appealing, here are some questions to ask before committing.
Most industries have 2-3 main packages that at first glance, seem to be written with that specific work in mind…. At first glance.
In most scenarios, the gaps are consistent and inerrant.
Portability – can you take the solution with you if you change companies or change industries?
Customization – how much can you wrap that application around your specific way of doing things? I’ve gone to work for companies directly across the street from one another and in the same industry, but they did things drastically differently from each other. Most industry-specific solutions make assumptions about how you run your business. The more generic your business is, the more you will be unable to differentiate yourself in the marketplace.
We have chosen to work with Act! CRM because it has the flexibility for you to wrap the product around the way YOU work. Also, the option for On-Premise, Hosted, or both is “Best of Class” in its niche.
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